Our lead article looks in detail at the UK holiday industry and focuses on Premier Cottages, whose sophisticated mix of marketing techniques has made them amongst the market leaders in this prestige market. The Institute of Direct Marketing are welcomed to MKT for the first time and have contributed a piece on new technology marketing. Continuing the theme of advances in technology affecting the way in which marketing professionals operate, there are articles covering both sales promotion innovation and the black art of 'Search Engine Optimisation' - a must read for anyone involved in promoting websites. Please find below the full content listing for the current issue of MKT magazine. mktmag.co.uk gives you the chance to read some of our top features online - simply use the links below. To receive your own copy of MKT subscribe for FREE now.

STRATEGY

Thoroughly modern marketing
a look at new marketing techniques in the holiday industry.


Newmarket Nights
how a rocking good night and a comprehensive response handling
operation expands brand value.


New media be safe, be seen.
The black art of search engine optimisation revealed.


Give pester power the bird
marketing and the under 8's with the RSPB.


A river runs through it
virtual communities play a part in conservation.

OPINION

Sales promotion
technology fuels sales promotion creativity.

> Marketing expenditure and shareholder value an unholy alliance comes of age.

FEATURES

> The return of the native profile.

> Ad nostalgia it's all over now for the cigarette industry.

Industry innovation
fresh thinking on DM campaigns.

> Industry forum the latest from the IDM.

> Marketing mistakes

Marketing trends
door to door distribution.

> Design classics

> E-brands

> Petrolhead Noble M12 GTO 3 test driven.

> Topgear must-have gizmos and gadgets.