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In this issue we have an iPod up for grabs. Enter now for your chance to win!
One of our lead features looks in detail at European marketing using the example of the US based Capezio corporation who are looking to mirror their number one State-side status across the diverse markets of mainland Europe and the UK.
Continuing the theme of consumer marketing, the feature on successful discount retailer, the QD Group, examines the challenges of maintaining a dynamic and effective above-the-line presence in the high street which is as competitive now as it has ever been in modern history.
Please find below the full content listing for the current issue of MKT magazine.
mktmag.co.uk gives you the chance to read some of our top features online - simply
use the links below. To receive your own copy of MKT subscribe for FREE now.
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STRATEGY
 Take Ctrl
The key to cost effective website content management.
Lets get together
Connecting front-end websites to existing back office systems.
Pay per click advertising
The route to infinitely measurable ROI.
Looking within
The importance of good internal company communications.
The price is right
Regional tv advertising reviewed.
eCRM
Electronic customer relationship management comes of age.
Pole position
Search engine marketing strategies.
OPINION
Hitting the headlines
Insurance-backed special promotions open up options for all.
> Reinventing the call centre Helping to choose the right call centre partnerships.
> I'm a celebrity! Get me into your campaign Celebrity-led marketing investigated.
FEATURES
> A tale of two cities The challenges of marketing regional airports.
> Nostalgia A look at party political advertising (with the benefit of hindsight!)
Making a pointe
Capezio dancewear sets out to conquer mainland Europe.
100% proof
Integrated marketing pays dividends for the QD Group.
> Groovy times How the V Festival experience embraced e-ticketing.
> Design classic
> Competition Win an iPod nano. Click here to enter now
> Spaced out must-have gizmos and gadgets.
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